Our Marketing: Growth Oriented -Performance Focused – Data Driven
We are a digital marketing agency relentlessly focused on connecting our partners to the right audiences, ensuring their businesses thrive in any market condition. Our mission is to ensure that each of our business partners have a consistent pipeline of high quality leads and an engaging online presence that reflects their individual personalities and brand. We’ll create a high impact, visual identity for your brand with an honest and transparent business relationship.
We are a Marketing Lead Generation and Web Design Agency that caters to local businesses. Simple as that. Our goal is to make it easy for your customers to find your business online.
Think of a website as digital real estate. Follow me here. Having a highly ranked website that sits on Page 1 of a Google search result (even better, Top 3) is like being positioned on the corner lot of the busiest intersection in your town. With that type of visibility, you are bound to get more business inquiries resulting in more opportunities to sell your services.
More Marketing Opportunities = More Sales = More Revenue.
Just like a brick and mortar building has ongoing monthly expenses in order to keep them looking great inside and out, so too does your website. It’s not just marketing, It’s a term called SEO. More on that later.
Just remember, we bring customers and opportunities to your business through managing your online presence.
Our sole purpose is to get your business ranked on page 1 of Google search results for your niche with an unrelenting push towards getting in the Top 3.
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Ideally, we are pairing your custom website with our own lead generation site designed with your business in mind, so we have two horses in the race to increase visibility online and get clients through your door.
Creating local leads is the essence of our business. We do that by creating websites in specific niche areas, get them ranked with our proprietary methodology and then rent them out to local small businesses to drive their success.
And remember, we utilize our skills on your own personal website too, so no matter what, you have your own digital property that now compliments your existing assets.
Our team is laser focused, crazy passionate and will do anything it takes for our clients to succeed in their mission, period.
Leads are the lifeblood of a business. Without customers, there is no business. Ensuring you are constantly getting a steady stream of new and recurring clients will make sure your business is around for the long run. Longevity is the goal, or if you are looking to build a brand and exit, you’ll need to prove to the new owners things won’t fall off a cliff if you leave. That’s where we come into play.
We are obsessed with your success. Our solutions are driven by your goals, not ours. We don’t have a template or one-size fits all mentality. Each time we partner with a new business, we will have an honest, transparent discussion around our solutions and how we can integrate them into your business to help you achieve your goals.
It all starts with listening. We want to understand you and your brand. Trust is a big factor in relationships, and to that end, we know that people never forget how you made them feel. Every one of our businesses is our number one priority. Our success is symbiotic to yours. Speaking honestly, we make more money if you make more money. If you don’t, we don’t. Our interests are aligned and that is the first thing you want to know when working with someone. If you are invested in the outcome, then you won’t give your full effort. We are a performance-based company and you better believe we care how you are doing.
I constantly ask myself this when getting pitched by people – What’s in it for you?
If we are growing your top and bottom line, our sliver to deliver increases. Knowing this, we will stop at nothing to drive results and grow your business. While being altruistic is something we all should strive for, this is business. Having a profitable and sustainable business allows us to impact the world by using money as a tool on initiatives we care about. To that end, we want to make sure your business is thriving and highly profitable.
SUPPORT LOCAL MARKETING INITIATIVE
Our marketing services are not a good fit for everyone. A core belief of ours is that local businesses are the heartbeat of the American economy. We want to work with local business owners, not a disparate team of corporate robots that are on the 9-5 clock. What we’ve learned over the years is that working directly with business owners means we are dealing with people that eat, sleep and breathe their business 24/7. It’s literally part of their DNA. And, more importantly, they tend to match well with our mentally – that is, being all in on all that we do.
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We will be putting everything behind our efforts to get you ranked and seen online. When two parties are working towards the same goal and have a harmonious mentality, goals get met and things get done. This is a must and it’s almost guaranteed when you work locally.
With that said, we are currently not taking on any national brands. Been there, done that. For know, it’s just too much red tape and bureaucracy. We like to keep things simple. We’re not going to beat you over the head with technical jargon and have a thousand solutions available a la carte style.
We know what works as we have empirical evidence to that end. Let us lead the way and get your business positioned to succeed in this rapidly evolving online world.
I’ve been an Army Officer and worked in corporate finance for over a decade. The smaller the team, the more efficient and effective you become and the more you can hone in on the solution with laser precision. Things just get done because you can’t push the responsibility off to the next guy/gal. So, it’s important to us to understand who you are, as you might be seeking something that we don’t offer.
When you work with us, you’ll quickly realize that we are experts at managing online presence for local businesses by utilizing a proven methodology that has succeeded time and again.
We’ll integrate proprietary technology into our process with software for market analysis, website optimization, data management and the tracking of all aspects within your digital footprint (think marketing campaigns, call leads, emails, etc).
We choose to work with companies that are competent, reliable and 100% all-in on their business and the growth process.
When you work with us, you’ll have customers beating down your door, but we cannot close the sale for you. If you have a proven process to handle new clients and inquires, and an ability to convert them into paying customers, you can expect to see a significant ROI on our service.
PLACE YOUR BRAND IN OUR HANDS AND WE'LL MAKE IT DANCE
Google a Year in Search
Per digital marketing, page 1 matters and here’s why…
Our model keeps you at the front of the line by giving you a competitive edge in this digital age where online visibility, presence and reputation are just as vital as the quality of business itself. We dominate the digital marketing field.
Start thinking about how you interact with businesses in your day to day. How do you find them? What matters when making your decision to use their service?
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You probably start with a Google search for the service, right? Do you EVER go to page 2 of search results? If you do, bless your heart. You are a unicorn jumping over rainbows. Please come spread some of that love, because we are all about it. Most don’t though, so it is incredibly important for your business to be ranking on page 1. If you are wondering why, check out some of the data points below.
I bet you read the Google reviews too before clicking on a website. You’re looking for social proof, right? Wouldn’t it be nice to have a reputation management strategy for handling customer reviews? At Decisions Unlimited, we incorporate that into our solution package we offer every business that partners with us.
Have you clicked on a webpage only to discover you’ve been transported back to 1999? I have and it’s a drag. My logic – if a business doesn’t care enough to have a decent, user friendly website, what’s their service going to be like? Next business.
Just remember, position is EVERYTHING. If you aren’t on top, you are almost guaranteeing your business is not getting seen.
I like the analogy of a business card.
Having a website that isn’t ranking is like having a business card you don’t pull out of your pocket. What’s the point?
A relationship with Google should be a priority in your online marketing plan
Here are some quick facts on the importance of ranking with Google:
- Google’s search engine accounts for 87% of desktop search.
- Google’s search engine share of mobile search is 95.67%. Most of the world is running on Android devices.
- Over 31% of the clicks go to position 1 (CTR – click through rate)
- 75% of people never scroll past the first page of search engine results
- 60% of all clicks are attributed to the first five organic results, 55% to the first 3
- 70-80% of people ignore ads (yes, Google Ads) and choose to click on organic search results
Optimizing for search has become a necessity for any business with an online presence. It’s also become more complex and challenging as Google’s relentless pursuit to showcase their searchers relevant results keeps them constantly evolving and changing their algorithm. Did you know there are over 200 ranking factors Google now considers in 2020? Semantic search technology, your load time, site engagement (how long do they stay) and hundreds of other variables goes into what they decide to show the world.
Don’t fret. We’re like Neo in the Matrix, and you better believe we’ve been talking to the Oracle. They zig, we zag. We know how to play the game, so let Decisions Unlimited represent your business if you want to win on the 21st century business battlefield.
How does your site current stack up on this list?
Top 11 Google Ranking Factors for 2020 according to Blue Corona:
- Secured sites (HTTPS vs. HTTP)
- Websites that are mobile-friendly
- Schema markup
- Webpage content quality
- Webpage content length
- Page speed
- Social signals
- Quality backlinks
- Optimized images
- Domain age
- User experience (UX)
This is why you want to make sure you aren’t just hiring any marketing company or digital marketer. And honestly, we don’t like “digital marketers”. I know it’s in vogue, but that’s why we said we might not be the best fit for everyone. We don’t really do digital marketing. We do two things – web design and lead generation; at least that’s what we call it. If you want something else, call us and we’ll recommend someone local. All the digital marketing jazz is a means to this end – highly responsive and optimized website that generates leads.
If you want a highly convertible website that blows the socks off your customers when they visit, and you want to generate leads, we’ve found your tribe.
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We’ve got in-house experts that are dedicated to your businesses success. Our writers are hammering away at their keyboards rivaling the output of JK Rowling’s by creating engaging, authoritative content that your clients want to read. More than ever, this has become essential to increase the engagement and targeting your client base.
Our dedicated research team will scour the Internet and venture into the ether to find what keywords are going to drive clients to your site. We’ll pull back the curtain on your competition and expose their strategies, then use that information to beat them at their own game.
We like to win and our aim is to dominate the local market. Working with Decisions Unlimited, means your business is the local authority in your niche.
Remember, getting on the first page of Google is like planting your business on the busiest intersection of your city. This digital real estate is prime location and highly coveted, so let us jump in the digital boxing ring and fight for your spot.
But, don’t forget, this takes TIME. You can’t buy your way into these spots. Think of this as an investment. Did your business build its sturdy foundation and solid reputation overnight? You want to bulletproof your business for the 21st century and beyond?
If you aren’t thinking about an online footprint and increasing sales by leveraging the Internet, then maybe we aren’t your tribe. You should know by now, that for some time, the world has been rapidly accelerating towards the digital age. Your business needs to have a well thought out plan to leverage the massive opportunity that is online lead generation.
HOW WE DO IT
10-point Strategic Checklist after onboarding your business:
How do we do it, huh? Want to know our marketing secret sauce? Grandma’s recipe, right?
By taking the guesswork out of the process, our outcomes are impressive. We are thorough from the start and tackle all the steps below after you join our team.
Being a well-organized, process oriented firm means we have a step-by-step approach when implementing our strategy. This undoubtedly gives us an advantage that other marketing agencies don’t have.
Competitive Analysis
We’ll go into your local market and analyze the competition by looking at every notable feature and attribute of their digital footprint. Things to consider are their back-linking activities, content strategy, site authority, keywords they are targeting and ranking for and social media presence.
WEBSITE ANALYSIS
If you have a current website, it will undergo a full audit that’s as deep as the marina trench. We’ll review key issues that are easy fixes like titling choices, meta-tags, site structure and formatting, keyword usage and density, age and frequency of content updating and blog posting. There are numerous factors to consider and we’ll be looking at everything.
SEARCH ENGINE PENALTY ANALYSIS
poor marketing practices are some of the easier fixes, but they need to be recognized and addressed first. We have Webmaster tools that allow us to see backend metrics to understand and assess the penalization of your site.
KEYWORD RESEARCH
As important as anything else on this page, this part is essential. Having the appropriate keywords that are relevant to your services can make all the difference on who comes knocking at your door. How often (keyword density) and where (placement) is another consideration that must be given to a well thought out KW strategy?
We want to shift focus to high value keywords that have plenty of volume to drive traffic to your site. Moving away from low ranking KW and targeting the right ones can make the difference between page one or sitting on the bench and never getting called to action. Long tail and derivatives of the main KW’s are researched thoroughly, so we cover all bases and gain additional rankings.
METADATA OPTIMIZATION
This is the tedious work that most ignore. Why? Because, well, it’s a hassle. But, if done and done right, it can make a huge difference. Optimizing page titles, meta descriptions, alt text, photo size, HTML tags and more are some of the finer details that we will never overlook.
WEBSITE ARCHITECTURE OPTIMIZATION
Our sites are designed to convert. The correct structure is vital. It’d be like building a house without a blue print or tape measure and throwing something up hoping it will hold. How you link internal pages, the URL name and overall site appearance is going to be a key factor for ranking and indexing algorithms.
HIGH-QUALITY LINK BUILDING
You need inbound links to your site as a way to generate digital votes for Google to tally. This pivotal and often misunderstood activity is challenging to say the least. We focus on quality over quantity, and we do it so it looks natural to the ever-watching eyes of Google. The goal is to beat the competition, but if they have a lot of links, say 100, you don’t go out in one weekend and load up your site with 150. All of a sudden, in one weekend, your site has 150 “votes” from other places online? That’s where utilizing a drip method that mimics a natural, steady build out is essential.
We have a library of strong and powerful influential sites we use to wave our digital hand at Google letting them know we are an authority online. This is one time where being scheduled and predictable isn’t a good idea.
Monthly SEO Account Management
Having a continued commitment to optimization will keep your site flowing and growing. Don’t let the wheels fall off or let the proverbial engine blow up because you didn’t change the oil. Maintenance is essential! Your competition wants your spot and they are working hard to get it. Staying on top requires an SEO account management service that keeps your site up to date.
This is what separates us from other agencies. I see it all the time. I first saw it with my Uncles flooring site in Phoenix; business owners paying for ‘on-going SEO management’ and getting absolutely nothing in return. They are just collecting a check, and in the meantime, your site suffers with poor rankings. We provide a transparent, detailed accounting of our activities so you know exactly what we are doing and when we are doing it. Remember, proper SEO takes time and requires a commitment from you to see the long term play. It takes at least a few months before anything is realized or seen as Google crawls the site and indexes our SEO activities.
CONTENT DEVELOPMENT
This is your brand and your image being put into the digital world. Don’t you want to talk about it? How many times have you seen a site that has 100 words and then they expect you to understand their brand? We’ll create a positive brand image through quality content and publication. Informative, well-written and engaging content is the name of the game, and our in-house writers will sing your song through the sweet beauty of the alphabet.
Getting your content from the same agency that does your SEO is vital because we aren’t trying to fix Johnny’s 6th grade grammar that you are integrating into our SEO strategy. The wheels would fall off and all our hard work would be for not if we are tagging and using the wrong content. Trust in our team to have this figured out for you. We’ll point you to some of our work, so you have some new bedtime lullabies, as our writing is hard to pass up or put down.
PAGE LOADING SPEED
This isn’t the dial up era; it’s the generation of now, now, now. Instant gratification can be annoying, but so is twiddling your thumbs while a page takes forever to load. Nobody wants to wait on slow-loading pages, and more than likely, if a visitor has to wait too long, they will be clicking on to your competitor’s link. All of our sites are designed to be the Ferrari’s of the Internet. Come ride with us and win on your way to the checkered flag.
We have a library of strong and powerful influential sites we use to wave our digital hand at Google letting them know we are an authority online. This is one time where being scheduled and predictable isn’t a good idea.
OUR PORTFOLIO
If you’d like to see how we do things, click below to check us out!
CONTACT US
We’ll be in touch!