Key components we focus on with Google Map PACK are as follows:
For Google Map Pack, citations are pretty simple to understand. It is essentially any mention of your business NAP (name, address, phone number) online even if they are not directly linking to your website. These are things like local listings in periodicals, papers, directories or review sites. There’s over 300 of them!
Remember the old days of the Yellow Pages? I grew up in that era and remember the black fingertips from flipping through page after page as I was trying to find a local number. Nowadays, paper is dead and everything is online.
We will research where your Top 3 competitors are listing and go out and handily beat the amount of citations they have. Simple and effective, yet this too is one of those easy wins that is always, and I mean always, overlooked.
Photo optimization is simple. Google has a preference for photos. We know what it is and will optimize your site and listing photos to this standard.
We’ll make sure all the meta data is copacetic to your business.
There’s a lot involved here and it’s grunt work. But, as a former parachute infantryman, I like getting dirty in the trenches. I’ll have your photos screaming at Google to come by and pay them some attention.
Reputation management is such a key indicator of success. It amazes me when I see a business that disregards or doesn’t engage with every single review posted to their listing. That is your opportunity to tell potential clients you care or to handle those nasty grams from the dark souls that spew their…. ok, lets keep it positive. If you are a business owner, you know exactly what I am talking about.
Our strategies and tools allow you to intercept negative reviews before they hit the front page of the Internet.
Sometimes, it’s a simple misunderstanding that is easily resolved with a phone call or interaction. Mostly, people just want to be heard and know that you are paying attention. My Uncle’s flooring company was given a 1 star review because his showroom wasn’t open at 12:30pm. The man doesn’t sit in his office all day! Ugh, sometimes we can’t get in front of this stuff, but we have devised other means to address these issues.
There are solutions and we have them at Decisions Unlimited.
Let us manage your online reputation, or we’ll hand the keys over to you or an employee by granting access rights for interactions.
Fact: 88% of consumers trust online reviews as much as they trust personal recommendations.
Don’t let a few negative comments be the reason a potential new client doesn’t pick up the phone.
In our opinion, here are the most important factors to ranking in the local map pack:
- Your Organic Rankings – aka where your site is showing up in Google search
- Citations – how many places is your business cited online
- Google My Business Optimization
- Google Reviews
- Outside Reviews