In my prior life, I was a Technical Analyst on an institutional trading desk that facilitated over $6 billion in order flow from our clients wanting exposure to specific US based securities. As an analyst, I was use to looking at large data sets to identify various trends, so I can then craft a plan to exploit those for profit and transit that into a recommendation. I’m mentioning that because I believe data is king.
What can be measured, can be improved. It’s a rift on Peter Drucker’s “If you can’t measure it, you can’t improve it” or however the saying goes.
We’ll take our Webmaster tools and analyze your site every step of the way to see if we need to change content for better optimization, or if we need to tweak a specific SEO element to continue our charge towards being number one in search.
Whatever we deem to be the prevailing trend, up or down, we’ll be watching so that we can adjust accordingly. This ongoing adjustment is another element that separates us from the pack of, here it is again, “digital marketers”. We don’t consider ourselves DM’s, but web designers and lead generators.
We know how to do all that stuff they sell you, but our focus? Our goal? Build sites, rank them, rinse, repeat. We are the bill that pays the bills, so we want to make sure cash flow is like a class six rapid.
That means reports to prove how we are doing on an ongoing basis and hard data that we can point to as proof we are bringing value to your business.